Everything about

Website Upliftment

What

Website upliftment is a continuous improvement process and an ongoing effort to improve products, services and processes. These efforts can seek "incremental" improvement over time or "breakthrough" improvement all at once. Upgrade your website to improve functionality and speed, let search engines know you better and increase your impressions.

It’s no secret that site speed is one of the most important metric for SEO. Not only is it used as a ranking factor by Google, but it’s also imperative for providing a good experience for users from the second they land on your site. A slow website and poor performance will impact user experience and accessibility, as well as affect a business’s growth and, ultimately, revenue.

Organizations that have invested efforts into speed improvements have seen an increase in website traffic, better engagement, and an uplift in conversions.

Only 17% of websites retained their positions across both mobile and desktop SERPs, and 37% of URLs were actually thrown out of the top-10 when the search query was made from a mobile device.

Why

In the traditional model of website design, each upgrade is treated as a separate project. You pay a marketer and they go through the steps to create a website that meets the current standards. Once the project is complete, your website is left to its own devices until a it needs an upgrade. This meant big costs that were often difficult to predict; how can you know when a site is about to become obsolete? More importantly, why treat a website like a one-time project when you know that’s not the case?

Many agencies are shifting from a project-by-project system to a retainer model. With this new system, a marketing agency would take over the care of your website for a monthly fee. Think of it as a gym membership. You pay every month to help you get closer to achieving your goals. The retainer model is predictable and much easier to budget. Meaning you’ll know how much to allocate for marketing and there will be no unpleasant surprises!

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Benefits of Website Upliftment

40% of online shopping revenue comes from repeat customers

1. Increase Brand Exposure

The quality of your content will play a major role in the short and long-term success of your brand. The more you can regularly update your website content, the better chance you’ll get word-of-mouth referrals in the form of social media shares and email blasts. It is through this grapevine that you’ll begin to see your brand get added exposure and grow a larger following.

2. Increased SEO Score

The world of search engine optimization (SEO) is constantly changing as companies like Google are frequently updating their algorithms. The best way you can increase SEO is by keeping your website content updated as a means of showing Google you are a reputable authority in your industry. If done effectively, you’ll see your rankings improve, which will then lead to more visitors to your website.

Time spent on desktop devices were 40% longer than those on mobile devices in 2020

companies that blog generate 67% more leads and It takes five-to-seven impressions for people to remember a brand

3. Improved Marketing Funnel

Just like every business wanting every asset of their company geared towards furthering their reach, sales, and impact. Your website has the opportunity to function as a digital shopfront, and in accordance with your business, should present a visitor with the ability to learn more about you and become interested in what you have to offer. A solid inbound marketing setup will not only help you to bring interested people to your website, but also keep them there, and convert them into highly invested customers.

4. Increased Security

Being online is opening your virtual door to customers all over the globe. Unfortunately, it is also opening your virtual door to potential hackers and other malicious characters.

One of the most valuable commodities in the digital age is personal information. If a virus is able to obtain personal information regarding your employees or customers, they are quite capable of selling that information on, or even using it to steal their money.

95% of cybersecurity breaches are caused by human error

57% of internet users say they won’t recommend a business with a poorly designed website on mobile

5. Increase in Repeat Customers

Brand loyalty is an important part of running a successful business, but now you definitely don't want your loyal fans to be bored with what you have to offer. A great way to avoid this is to get their attention by adding something new to your website as often as possible. This will get people excited about your brand and make them come back even more because they want to know what you think next.

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