Everything about

Digital Marketing

What

Digital marketing is the component of marketing that uses internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

One of the key objectives of modern digital marketing is to raise brand awareness, the extent to which customers and the general public are familiar with and recognize a particular brand.

Only 17% of websites retained their positions across both mobile and desktop SERPs, and 37% of URLs were actually thrown out of the top-10 when the search query was made from a mobile device.

Why

Digital marketing lets you communicate with your customers in real-time. More importantly, it lets them communicate with you.

Think about your social media strategy. It's great when your target audience sees your latest post, but it's even better when they comment on it or share it. It means more buzz surrounding your product or service, as well as increased visibility every time someone joins the conversation.

Interactivity benefits your customers as well. Their level of engagement increases as they become active participants in your brand's story. That sense of ownership can create a strong sense of brand loyalty.

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Benefits of Digital Marketing

40% of online shopping revenue comes from repeat customers

1. Increase Customer Loyalty

It’s great to finalize a sale with your customers, but it’s even better to retain those customers after the sale. A customer retained can make another purchase or recommend your brand to others, which helps increase sales.

2. Engage at Every Stage

Mobile apps provide shoppers with special offers and coupons, customer support, and comparison tools, which enhance our understanding of the buying process. With digital marketing, a marketer can follow the entire buying journey of the customer.

Time spent on desktop devices were 40% longer than those on mobile devices in 2020

companies that blog generate 67% more leads and It takes five-to-seven impressions for people to remember a brand

3. Gain Brand Credibility

Blogging is one way that you can establish your expertise. Consumers seek out high-quality content that addresses their challenges and questions. Your company’s subject matter experts have insights that are highly sought after and should be shared with your target market.

4. Better Conversion Rates

Digital advertising makes it easy since every interaction is tracked. You instantly know how many people are viewing your ad and what actions they take.

Most online advertising platforms include some level of reporting, which you can use to refine your ad targeting, copy, and design.

31% of URLs and 8% of domains completely disappeared from Google's search results when accessed from mobile

57% of internet users say they won’t recommend a business with a poorly designed website on mobile

5. Consistent Lead Pipeline

Creating your “sales funnel” is ultimately the main purpose of marketing. A sales funnel is basically a system for generating consistent leads and sales from traffic. In other words, turning traffic into brand enthusiasts. A sales funnel’s job is to separate the “window shoppers” from the real buyers. It can also help improve the customer journey.